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DRIVE – Business Summit

DRIVE - 3 Speakers w Sponsors

Business Summit

February 8, 2024
9:00am - 12:30pm
Stonehaven Banquet Hall

The Aurora Chamber Business Summit is an annual event dedicated to driving innovation and fostering success in the business world. This year's summit, DRIVE, promises to be a game-changer with a lineup of influential keynote speakers.

Michael Croxon, President & CEO The NewRoads Automotive Group will share his wealth of experience and expertise on building a thriving company culture and the transformative power of community involvement.  Discover endless opportunities to give back and learn how involving your team in meaningful causes can create a positive impact.   

Canada's Top Social Media Strategist, Adam Rodricks, will discuss the vital topic of building trust online, equipping businesses with strategies to establish and maintain credibility in the digital realm.

Ron O'Neil, an AI expert, will delve into the transformative power of artificial intelligence, shedding light on its potential to revolutionize industries. 

In addition to the esteemed keynote speakers, DRIVE Business Summit will feature a dynamic panel of local business leaders. This diverse panel will include experts from various industries, sharing their real-world experiences and strategies for success.

This summit is an unparalleled opportunity for networking, learning, and catalyzing innovation.


Our Panelists


Stella Grinfeld

Stella Graphix Inc.

Michelle Houle

Michelle Houle

Summers & Smith

Paul Lepage - Headshot

Paul LePage

Foundations BTS


Lisa Palmer

The Millionaire's Daughter

Michael Croxon, President & CEO, The NewRoads Automotive Group

Michael Croxon Headshot

Michael Croxon is the visionary leader and Chief Executive Officer of NewRoads Automotive Group. With a wealth of experience and dedication, Michael has been at the helm of NewRoads since its inception in 2004, steering the company towards remarkable success. The youngest of three siblings born into a General Motors dealer family, Michael opted to follow in his father's footsteps, setting the stage for a remarkable journey in the automotive industry.


Michael started working in the family business in the mid-1980s, working summers at North York Chev. Working his way through different roles in the dealership, he eventually became a new car manager and later a general sales manager by the early-1990s. When the time came Michael took on the responsibility of taking over the family business - this pivotal moment marked the beginning of a mentoring relationship that proved crucial to Michael's success. Under his guidance, NewRoads has expanded its footprint to include eight thriving dealerships, becoming a prominent force in the automotive industry in York Region.


Michael's leadership philosophy places a strong emphasis on community engagement and fostering a positive company culture. NewRoads, under his stewardship, actively contributes to and thrives on the support of the local community. This commitment is not just a business strategy but a core value that permeates every aspect of NewRoads' operations.


As CEO, Michael Croxon brings a dynamic and forward-thinking approach to the automotive landscape. His years of experience have not only shaped the growth of NewRoads but have also cemented the company's reputation as a community-driven entity. Beyond the boardroom, Michael is passionate about cultivating an inclusive and thriving workplace culture, ensuring that the success of NewRoads extends not only to its business endeavours but also to the well-being of its employees and the communities it serves.

Adam Rodricks, Canada's Top Social Media Strategist, Author

National Director of Social Growth & Experience, KPMG
Adam Rodricks Head Shot

Adam Rodricks is an international award-winning social media strategist and speaker who has transformed "word of mouth" into a world of mouth for Fortune 500 companies. His first book, Trigger Fingers: Personal Branding through Storytelling skyrocketed to the top of the charts, becoming a #1 best-seller in Canada in the categories of Direct Marketing, Public Relations and Business.


In 2022, Adam was named "Canada's Top Social Media Strategist" by multiple outlets and the University of Toronto honoured Adam with their inaugural Young Alumni Award for Outstanding Achievement, for his contributions to the field of Digital Marketing as a practitioner, author and public speaker.

Adam released his first TEDxTalk "How to Build Trust Online" in 2023 and became an overnight success, amassing over 100,000 views in the first 29 days, indexing as the ninth most watched TEDTalk in the entire world for August 2023.

Adam has spent the last 15 years growing the social and digital properties of Canada's most prominent brands, managing all aspects of their digital marketing strategy and innovation. He is currently the National Director of Social Growth & Experience at KPMG Canada.

Ron O'Neil, Owner & Facilitator at AI Intelligent Solutions


Since launching AI Intelligent Solution, Ron O'Neil has established himself as an AI expert dedicated to guiding companies in adopting and benefiting from artificial intelligence.  Ron leverages his technical knowledge and business acumen to educate organizations on AI and help them integrate it into their operations to drive efficiency and growth.

His passion for advancing AI's real-world impact continues to drive innovation as he guides businesses into the future. With his deep expertise and commitment to responsible AI adoption, Ron O'Neil is accelerating the AI revolution while ensuring it remains grounded in serving both businesses and society.

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BTS program

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